TikTok

See all my recent TikTok videos for Minnesota Center for Book Arts here.

Pipette dropping ink in a marbling tray, ready for patterns to be combed through it.

My summary video of activities at Minnesota Center for Book Arts went viral in February 2022. I filmed a brief tour and combined it with existing process videos, a not-too-stuffy voiceover, and calming music to capture the spirit of MCBA.

 
A Vandercook press bed with type locked up and ink going on the rollers, ready for letterpress printing.

Process videos are fun and informative!

Instagram

See all my recent Instagram posts for Minnesota Center for Book Arts here.

Humor is key! In this case, lino printmaking humor.

 

Followers are eager to know what goes on behind the scenes. Whenever possible, it’s a good idea to document!

 

Facebook

See all my recent Facebook posts for Minnesota Center for Book Arts here.

An assortment of letterpress type in metal and wood. Viewers create springtime anagrams with the limited letters.

Engagement works best when you can gamify what your audience already digs—in this case, wordplay.